By Judgement Katika
Blantyre, July 19, 2023 – Malawi’s pioneer mobile network and ICT services provider, TNM PLC has partnered with renowned artist Gwamba to boost the forth coming Gwamba Unlimited Concert scheduled for August 26 at Mzuzu Stadium.
Through the partnership, TNM has contributed K5 million to enhance the concert’s preparation.
As an official telecommunications partner, TNM will also offer discounted Mpamba ticket sales, talent scouting community engagements and promotion of youth related products.
Speaking during the cheque handover in Blantyre, TNM’s Head of Brand and Marketing Madalitso Jonazi said the partnership reiterates the telco’s commitment towards elevating the music industry.
“Through the concert, Gwamba aim to identify and nurture musical talent in the region. We are, therefore, proud to partner Gwamba for his show as a sign of our fervent commitment towards the development of music industry,” said Jonazi.
The multi-benefit partnership comes under the auspices of Mahape communication campaign a rallying call for customers to reap more benefits on Malawi’s best 4G and only 5G network in Malawi.
“Gwamba Unlimited Concert is a great platform and one of the biggest shows in the country. We are marveled to support this event which will bring together key players in the music industry. The sponsorship elongates our Mahape moments where our services continue to provide value to Malawians,” he said.
According to TNM, the concert provides a great avenue to propel youth empowerment program streamlined in its strategy.
“Music has a strong appeal to the youth; therefore, we look at the concert as an important platform to enhance our connection with the sector in the process empowering their capabilities,” added Jonazi.
On his part, Gwamba hailed TNM for the kind gesture saying the partnership adds value to the show.
“TNM is a big company in Malawi’s telecommunications industry, therefore to have such a confidence in the show it is good news for me and the youth that benefit from it. The partnership will go a long way to inject great zeal and promote the music industry,” said Gwamba.
Gwamba has assured music lovers of a great concert which will incorporate other notable artist in the country.
Making the announcement of the concert in March this year, Gwamba promised that the show will be a thrilling event, showcasing the very best of local talent, and providing an unforgettable experience for all who attend.